{"product_id":"loreal-paris-elvive-colour-protect-anti-brassiness-purple-shampoo","title":"L'Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo","description":"\u003cp class=\"MsoNormal\"\u003eKeep blonde, highlighted and grey hair looking fresh and vibrant with this toning purple shampoo, specially formulated to help neutralise unwanted yellow and brassy tones.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIdeal for maintaining colour between salon visits, the formula is enriched with violet pigments that work to counteract dullness and discolouration. After just one use, hair appears brighter, cleaner and more luminous, with brassiness visibly reduced.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned to gently cleanse while refreshing your colour, the shampoo helps restore a salon-like finish, leaving hair looking revitalised and full of shine.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePerfect for anyone seeking a cooler, more radiant blonde and a visibly refreshed tone.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eHow to use:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eUse the shampoo once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with the Purple Conditioner. Apply on damp hair and leave for 5 minutes before rinsing well.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":52854858416469,"sku":"17755760","price":3.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/0815\/6501\/files\/Boop_Cut_Outs_8_-_2026-03-13T133609.369.png?v=1773408972","url":"https:\/\/discountdragon.je\/products\/loreal-paris-elvive-colour-protect-anti-brassiness-purple-shampoo","provider":"Discount Dragon","version":"1.0","type":"link"}